Who are we
Casualino is a game development studio best known for Belot.BG. We’re part of Zariba Group, alongside 7Mojos, Waphoo, and Virtual Amigos. Zariba entered the scene in 2007, and we at Casualino formed our team back in 2014. For the past 6 years, we’ve created a bunch of great games for people around the world to enjoy. Our brands include VIP Games, VIP Spades, VIP Baloot, VIP Belote and the list keeps growing.
We’ve been pretty busy constantly improving our existing products and building new things, and weʼre looking for a talented User acquisition specialist to join our growing team. The position includes utilizing marketing and other strategies to bring new users to a product or service, most often a mobile application such as a game. If you are an analytical and creative person with a passion for games and experience with effective strategies across different marketing channels, we have a quest for you!
Responsibilities:
• Be an active driver for defining the User Acquisition strategy: countries, budgets, channels, and products
• Define target KPIs, manage and optimize performance User Acquisition campaigns Manage and coordinate the production of creative assets necessary to the campaigns
• Experiment with new ad formats and creative types
• Identify and expand profitable campaigns, locations, and target audiences across all channels
• Utilize and implement alternative growth strategies alongside the business development managers
• Implement regular reporting and share best practices and thorough analysis within the company
• In team sharing knowledge with the latest innovations and experiment findings
Skills & Experience:
• Fluent English
• Ability to spend budgets profitably
• Innovative and creative thinking is required to develop and improve UA activities
• Ability to effectively communicate with ad partners to drive campaign performance to its highest potential
• Problem solving skills and get it done attitude
• Be organized and responsible with strive for improvement
• Ability to work in a fast paced environment on multiple fronts
• Ability to provide concise and informative reports
Experience:
• 3+ Years of experience with performance-driven user acquisition
• Bachelor degree or equivalent in Business/ Economic
• Experience with manual bid adjustments based on LTV, ROI, ROAS, etc
Pluses:
• Experience with attribution tools is a plus – Adjust, AppsFlyer, Kochava, etc
• Experience with UA for mobile games
• Good understanding of the Game industry
• Passion for games
• Good negotiation skills
We’re offering:
• Full salary insurance
• Opportunity for professional growth in the Company
• Casual work environment
• Work in a team of experienced professionals
• Take part in the creative process for top projects with international recognition in the global gaming industry
Working place
– Varna, Bulgaria
If you have the skills and passion to be our User acquisition specialist, please send us a CV. We will be happy to work together. All applications will be treated in strict confidentiality.